Americans have some of the most complicated relationships with money on the planet. Not because we have less of it — but because we’ve attached so much meaning to it.

In this country, money isn’t just a resource. It’s a report card. It tells you whether you worked hard enough, whether God favors you, whether you’re winning or losing at life. That idea didn’t come from nowhere — it traces back to what sociologist Max Weber called the Protestant work ethic: the belief that financial success signals moral virtue, and financial struggle signals the opposite.

The flipside of that belief? If you’re not “self-made,” you’re either lazy, unlucky, or lacking something fundamental. That’s a brutal framework to carry around — and most of us are carrying it, whether we know it or not.

The Fear Is Real — and It’s Everywhere

The Chapman University Survey of American Fears has consistently ranked “not having enough money for the future” among the top fears Americans report year after year. Not spiders. Not public speaking. Money.

We’re not afraid of money itself. We’re afraid of what it means if we don’t have enough — that we failed, that we’re falling behind, that we’re headed somewhere we can’t come back from.

Most people think of themselves as middle class: not rich, not poor, just trying to stay on the right side of an invisible line. That constant effort to hold position — to not slide backward — is exhausting. And it creates a quiet, grinding anxiety that most people never name out loud. Every unexpected expense feels like a threat. Every financial decision carries weight it shouldn’t have to carry. And over time, that pressure makes it easier to just… not look.

Do not open the statement. Not check the balance. Not to do the math.

Because as long as you don’t look, you don’t have to know for sure.

Avoidance Is the Enemy

Here’s what I’ve seen in 17 years of sitting across from business owners and individuals: the fear doesn’t come from knowing your numbers. It comes from not knowing them.

Think about the last time you avoided opening a bill or put off looking at your account after a rough month. It wasn’t because you knew it was bad. It was because you weren’t sure — and your brain decided that not knowing was safer than finding out. So the anxiety just sat there, unnamed and unresolved, taking up space and quietly influencing every financial decision you made.

The uncertainty is what feeds the fear. When you don’t know exactly where you stand, your brain fills in the blanks — and it almost always fills them in with the worst possible version of the story.

The antidote isn’t a budgeting app or a new savings account. It’s a confrontation — a direct, honest look at what’s actually there.

Start Here

This doesn’t have to be complicated. Five steps:

1. Write down what actually hits your account — not your salary, the actual deposit.

2. List your necessities: housing, utilities, transportation, food, communication, clothing.

3. Subtract your necessities from your deposits.

4. If there’s a surplus — that’s your working number for savings, extras, and building.

5. If there’s a deficit — that’s your starting point. Not a verdict. A starting point. It means you now know something you didn’t know before, and knowing is always better than guessing. You can’t fix what you won’t face — but you absolutely can fix what you can see.

That’s it. Do that exercise once, then do it again next month. The fear doesn’t disappear overnight — but it starts to lose its grip when you stop letting it live in the dark.

The system wasn’t built to make this easy for you. That’s exactly why we’re here.

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After 30 years of building businesses and 15 years running a CPA firm, I can tell you that one of the hardest obstacles that I have faced is US!

I love black people! We are creative, smart, resilient, and innovative. But we have a hard time dealing with each other when it comes to money and business.

Black folks have historically been underserved and underrepresented in the US capitalist system, but we have managed to excel through education, hard work, and perseverance.

Unfortunately, the term “Black Business” is loaded with silent adjectives—unprofessional, unreliable, inferior—that sometimes create apprehension, mostly from our own people. This skepticism shrinks an already limited market. To be successful, Black businesses have to cater to everybody because we’re only 12% of the population, and that small market gets even smaller when our own people doubt us without ever becoming patrons.

There is an overwhelming lack of trust in one another when it comes to getting things done, along with disrespect for each other’s experience. Some of us are obsessed with our titles and the appearance of being “professional” without striving to be elite. These same “professionals” are afraid to look ignorant and feel like they need to challenge someone who is a Black expert.

Most of all, we extoll the need to be twice as good to make it, but don’t acknowledge that we force our own people to be twice, maybe thrice as good to serve us.

We have a sickness, passed down from slavery and Jim Crow, where we expect inferiority from our own people. In the 26th year of the 21st century, some of us still follow the adage that “white is right” and are willing to pay them more than our own people.

I ask: Why are we in this state, and how can this change?

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Chief diversity officers (CDOs) are set up to fail in many companies. These talented DEI professionals often experience tremendous disappointment and depart with really negative feelings. An alarming number of corporate CDOs stay less than two years.

The post 12 Ways CEOs And Companies Fail Chief Diversity Officers appeared first on The Financial Flipside Podcast.