Nobody handed me the answers either.
I am a CPA, an entrepreneur, and someone who has spent 30 years building things — a vinyl record store, a regional music conference, an accounting practice — while learning the financial rules of the game the same way most of you did. By doing it, getting it wrong, and figuring it out.
The Financial Flipside exists because the most useful financial conversations I have ever had were not in a classroom or a textbook. They were with other entrepreneurs in the middle of building something, comparing notes on what worked, what didn’t, and what nobody warned us about.
That is what this newsletter is.
Every two weeks I write about business finance, tax strategy, personal money, and wealth building — not from a distance, but from inside the same journey you are on. The wins, the miscalculations, the things I wish I had known ten years ago, and the things I am still working out.
The goal is one million entrepreneurs who finally understand their money. Not because an expert told them what to do. Because someone who is doing the same thing told them the truth.
If you are building something and figuring it out as you go — this is for you.
— James Heyward, CPA
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